Cultivating an efficient health insurance market requires reforms that empower patients over payers, which can be achieved by:
- Making health expenditures and health insurance expenditures tax deductible;
- Broadening the availability and usability of tax-free saving accounts to help patients cover the deductibles and out of pocket expenses that could arise should they require costly healthcare services; and
- Promoting price transparency and insurance competition to enable a more competitive pro-patient healthcare environment.